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Org scanningcenter cebu scribe3_ search_ catalog isbn scribe3_ search_ idtts_ version 4. 423) display the visual and artistic aspects of presenting a product or service to a target group of customers to encourage a purchase. 5- initial- 80- gce32ee1e. Although it is a proven fact now that visual merchandising for a retail store is a science and can impact customer behaviour ( upadhyay et. ), on the similar lines it can be derived. Pdf_ module_ version 0. The goal of this manual is to bridge the academic fields of visual merchandising and consumer behavior with practical skill development in order to facilitate insights and best practice for evidence- based in- store decisions that will meet the ultimate visual merchandising goal: increasing sales. Almost all the fashion stores are using various types of methods and tools to attract the customers in their store.
Visual merchandising in- Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting the product in a way that would bring the window shoppers into the shop and turn them into customers/ buyers of our products. Visual merchandising is the art of displaying merchandise in a manner that appeals to the eye of the consumer. Passion for design and creativity are essential to be a good visual merchandiser. Visual merchandising coordinating all the physical elements in a place of business to project an image to customers. Rcs_ key 24143 republisher_ daterepublisher_ operator org republisher_ time 372 scandatescanner station50.
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